Startups

Pivoting for Startups: Why, When and How

By Robert Adelson on 17 June 21   Startups

By Robert A. Adelson. This article was published in The CEO Refresher on February 10, 2021. For the founder and entrepreneur launching a startup company, as well as the CEO and officers in a startup or early stage company, it is important to understand the market for your products or services, the needs of your […]

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Working Remotely as a C-level Executive – Opportunities and Considerations

By Robert Adelson on 3 October 20   Executive Employment,Startups

This article was publish in CEO World magazine on October 2, 2020. Over the past decade, more and more business has been conducted remotely and that trend has only increased with the COVID-19 pandemic crisis. While the pandemic has done much harm to many businesses and the careers of CEOs and C-level executives in those […]

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Achieving Zero Taxation on Sale of Your Startup Equity

By Robert Adelson on 5 September 20   Executive Employment,Startups

This article was published in CEO World on September 3, 2020. Are you a founder, a C-level or senior executive recruit, or angel investor of a startup life sciences company, a startup tech company, or a startup e-commerce or other high growth company? If so, did you know that if your startup is properly structured and you […]

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Knowing Your Competition and Establishing Your Market Niche to Set Your Startup Apart

By Robert Adelson on 11 July 20   Startups

This article was published in The CEO Refresher on July 7, 2020. For the founder and entrepreneur launching a startup company, it is important understand the market for your products or services, and to understand your competition when you enter that market. When you are seeking angel or VC investment or trying to recruit co-founders […]

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Executive Compensation In A Pre-IPO Company

By Robert Adelson on 3 October 19   Executive Employment,Startups

This article was published in CEOWorld Magazine on October 1, 2019. The startup you work for is gaining acceptance in the market and with remarkable growth, you are now eyeing the prospects of an IPO.  The fruits of your team’s labor are at hand. But do you know how your executive compensation package will change as a […]

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How to Fund Your Company

By Robert Adelson on 29 July 19   Startups

How to Fund Your Company By Robert A. Adelson This article was published in The CEO Refresher on June 15, 2018. Having an investor for your start-up company can provide you access to capital, business development and sales assistance, as well as organizational evolution. The expertise a seasoned investor brings can help a company go […]

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From Founder-CEO to CTO or CSO: Key Protections in Succession Planning When You Face the Founder’s Dilemma

By Robert Adelson on 30 March 19   Executive Employment,Startups

This article was published in CEOWorld Magazine on March 27, 2019. Are you the founder or co-founder of a successful startup in tech, e-commerce, life science or other areas of the innovation economy? Chances are that at some point, you may become a victim of your own success.  You may be asked and even pressured […]

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Structuring and Allocating Equity for Startup Success

By Robert Adelson on 9 August 18   Startups

Choice of entity, equity allocation can put a firm on sound footing Are you one of the founders of a startup company? Has your startup formed a legal entity? Have you divided your equity among the founders? If you or a friend or colleague is in this situation, you may also ask – what is the […]

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Co-Founders and the Core Team

By Robert Adelson on 2 November 17   Startups

Finding the Right Co-Founder, Allocating Equity and Key Founder Protections You Need How do you successfully found a technology-based company in tech, life sciences or the consumer space?   A good place  to start is to make your first sale – to a co-founder.   If your idea for a product or service and a new company […]

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Finding a co-founder or recruiting a core team

By Robert Adelson on 17 April 15   Startups

Finding a co-founder or recruiting a core team is hard work. It is a long, dragged out process and you have the right to be picky and should be picky. Ultimately, choosing a co-founder is like choosing a spouse. A business partnership truly is a marriage. You will have to make compromises when it comes […]

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